Social Media is an incredible tool to get your message out, but it’s a two way street. If you treat Social Media like a glorified email list or a megaphone, your missing the opportunity to engage with your followers. I’ve seen a few jump on the Social Media bandwagon, start blogging, Twitter and working with Facebook. Only to find out that they are not engaged in the process. It’s just a stream of info out, but replies fall on deaf ears. This approach often works, but a larger opportunity is missed. The opportunity to build relationships in exciting new ways. Just like a hand written Thank You card matters a quick response through Twitter or FB is a powerful tool to build your brand.