Being Featured in Apple’s 2016 Shot on iPhone Campaign

Being Featured in Apple’s 2016 Shot on iPhone Campaign

Possibilities and new images from Philly, NYC and Paris!

Crazy as it sounds, I didn’t submit my photo to Apple for inclusion in their campaign.
I took a picture on my iPhone 6S in January 2016 and posted it to my Instagram( account and added a few hashtags.
Two months later I get a mysterious email inquiring about one of my photos. I was then sent a Non-Disclosure Agreement(NDA) from Apple Inc. and the advertising agency.
Three months later I was notified that my image is in the 2016 “Colors” Shot on iPhone campaign and used around the world!

There is more to this story, though. In December 2015, I was in an Apple Store playing around with the iPad Pro with my son, and I noticed a large Shot on iPhone display in the store and wondered how Apple had found the photographer for the ad. A few web searches later I discovered that Apple and it’s Ad Agency scoured social media sites for iPhone photos.

Once I found out it was possible, I thought, why not me?

The rest is history!

It appears that the campaign is coming to a close, but there are still images coming in! If you happen to see the ad anywhere in the world snap a pic and send it on it! This post includes images from Philadelphia, NYC and many from Paris!



New York City


Paris, France
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